Immortal beings are spending eternity scrolling social media in Voxi’s new ‘The Fun never ends’ campaign from AMV BBDO.
VOXI by Vodafone – the mobile network aimed at young people and social media lovers – is promoting its unlimited social media offer with a tongue-in-cheek campaign which shows two immortal beings “scrolling and sharing experiences and laughs for eternity”.
The inaugural work from creative agency AMV BBDO will run across TV, social and digital, as well as OOH. It features two friends as brains in jars, entertaining themselves by jumping on the latest social media trends, browsing for the latest sneakers and choosing the best filter for a fish and chips.
The campaign also shows the brains going beyond the stereotypical social media scrolling, using it to connect, learn, share their interests with others, and educate themselves.
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“We are rather fond of our immortal characters,” said AMV BBDO creative directors Mike Hughes and Dalatando Almeida.
“Not only because they help us dramatise the benefit of Voxi’s unlimited social media, but because they go against the category cliché of just showing young people doing cool stuff.”
Dynamic OOH will also be placed in key locations across the UK, pulling real time social media trends live. With versions of 20”, 15”, 10” and 6”, the ads can be seen on VOD, Facebook, Snapchat, Instagram, and YouTube, as well as on TikTok and Twitter later in the year.
“In a cluttered telco market, we needed a campaign that would create cut through and fame for Voxi’s unique proposition,” said Vodafone UK and VOXI brand and marketing director Maria Koutsoudaki.
“Reviewing the market today, it’s clear that the surreal and humorous quadrant was a wide-open space for us. We also know how important social media access is to this generation, and wanted to celebrate the positive, entertaining, educational and career aspects that it provides.”
