Fintech firm Revolut is planning to monetise its customer data by sharing it with advertising partners to raise additional funding avenues.
Bulldog ditches male models for down-to-earth campaign
Bulldog has unveiled an integrated campaign to promote its new range of naturally-propelled spray deodorants that are ‘1% gas and 99% product’.
Element Human expands influencer ad testing platform to YouTube Shorts
Element Human is adding YouTube Shorts to its testing environment for advertisers to tap into the booming demand for influencer marketing.
TikTok global head of marketing innovations to depart
TikTok’s global head of marketing innovations and innovations Jessica Wong is set to depart after close to six years at the Chinese social media firm.
TikTok highlights harmful content safeguards in new Six Nations campaign
TikTok is raising awareness of its online safety features with a new omnichannel campaign running during coverage of the 2024 Six Nations.
TikTok becomes official Team GB partner in run-up to Paris Olympics
TikTok has been unveiled as an official partner of Team GB and Paralympics GB in the run up to the 2024 Paris Olympic and Paralympic Games.
TikTok cuts advertising jobs as tech sector adjusts to falling ad sales
TikTok has laid off at least 60 employees working in its advertising and sales divisions following on from a series of cuts at major tech firms.
Pizza Hut takes on new CMO as it looks to go digital-first
Pizza Hut has taken on a new CMO as it looks to appeal to younger consumers with a new digital-first approach for 2024.
TikTok spotlights life-changing potential in emotional new ad
TikTok is showcasing the positive impact that the sheer diversity of its content can have on its users by spotlighting a father’s fitness journey.
TikTok reveals vital trends for brands to tap into in 2024
TikTok has launched its 2024 ‘What’s Next Trends Report’, designed to arm the vast array of businesses that use its platform with the key themes…