From a slew of internal promotions at Rapp and some major departures, we round up marketing’s biggest people moves this week.
Uswitch protects customers from bills with new brand platform
Uswitch has unveiled ‘We put U first’, a new brand platform designed to cement itself as leading consumer champion for the UK market.
Scottish government smashes dementia misconceptions with new ad
The Scottish government is encouraging the friends and families of dementia sufferers to maintain social contact with loved ones.
John Lewis breaks festive silence to tease 2024 Christmas advert
After announcing it is bringing back its ‘Never Knowingly Undersold’ John Lewis has broken its traditional silence this year.
John Lewis relaunches ‘Never Knowingly Undersold’ campaign as it ‘kick-starts’ next 100 years
John Lewis relaunches its famous ‘Never Knowingly Undersold’ campaign with a modern twist, starring actress Samantha Morton and Laura Mvula.
New M&S fashion campaign brings ‘Big Autumn Energy’ for 2024
M&S is launching its 2024 autumn womenswear collection with a new omnichannel campaign that celebrates the return of chilly mornings and golden brown leaves.
Last Action Hero: Can Hitachi inspire a green advertising revolution?
Hitachi is vaunting its clean green credentials in its latest blockbuster ad campaign, but can it inspire others to also practice what they preach?
Watch: Nando’s ditches mealtime shame in Peri-Ketchup ad
Nando’s latest ad plays on the public shame of covering a meal with ketchup by proudly displaying that it is actually the less embarrassing Nando’s peri-peri sauce.
eBay is latest to drop EssenceMediacom for rival agency
WPP’s EssenceMediacom has suffered another body blow this week as it loses the lucrative Ebay media account to rival group Dentsu.
McDonald’s Monopoly promo brings ‘power peel’ in-app
A new ET-inspired spot builds on McDonald’s fans delight at the classic peel-on but gives customer’s a chance to peel again online.
Google has ‘abused its dominant position’ in UK ad tech, says CMA
The CMA has provisionally found Google is using anti-competitive ad tech practices, harming thousands of UK publishers and advertisers.
Channel 4 celebrates return of Great British Bake Off with trippy animated ad
Channel 4 is celebrating the launch of the highly anticipated new season of The Great British Bake Off, which is set to return to TV screens.
News Movement enlists DOOH network to update UK students on news
The News Movement is partnering with digital-out-of-home network Next-Gen Media to provide fun and accessible news updates to students as the term begins again.
Simply Be revamps strategy for autumn/winter campaign
Fashion retailer Simply Be is kicking off a new strategic approach backed by a chunky investment in its upcoming 2024 autumn/winter campaign.
Marketing moves: McCann, Rapp, LADBible, Jellyfish and more
From a slew of internal promotions at Rapp and some major departures, we round up marketing’s biggest people moves this week.
Uswitch protects customers from bills with new brand platform
Uswitch has unveiled ‘We put U first’, a new brand platform designed to cement itself as leading consumer champion for the UK market.
Scottish government smashes dementia misconceptions with new ad
The Scottish government is encouraging the friends and families of dementia sufferers to maintain social contact with loved ones.
John Lewis breaks festive silence to tease 2024 Christmas advert
After announcing it is bringing back its ‘Never Knowingly Undersold’ John Lewis has broken its traditional silence this year.
John Lewis relaunches ‘Never Knowingly Undersold’ campaign as it ‘kick-starts’ next 100 years
John Lewis relaunches its famous ‘Never Knowingly Undersold’ campaign with a modern twist, starring actress Samantha Morton and Laura Mvula.
New M&S fashion campaign brings ‘Big Autumn Energy’ for 2024
M&S is launching its 2024 autumn womenswear collection with a new omnichannel campaign that celebrates the return of chilly mornings and golden brown leaves.
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Last Action Hero: Can Hitachi inspire a green advertising revolution?
Hitachi is vaunting its clean green credentials in its latest blockbuster ad campaign, but can it inspire others to also practice what they preach?
Beyond the Olympic podium: why brands should back losers
Dark Horses’ Catrin Tyler on why brands should look beyond the Olympic podium and towards those who made their own stories during the Games.
Shape History: how the purpose-driven agency made its mark in adland
Shape History’s co-managing directors chart what sets the purpose-driven agency apart – from gritty ads to an obsession with authenticity.
So near, yet so far: Paralympic campaigns showcase reality for disabled athletes
The Paralympics is a great way to shine a light on disabled people and the issues they face, but as many campaigns show, things are still far from ideal…