Cruzcampo is inviting UK consumers on a stroll along the cobbled streets of Seville with its latest ad, created by Lucky Generals to promote the beer’s new brand platform. The…
Read MoreChannel 4 Sales secures new sponsorship deals with Boots and dating app Even
Channel 4 Sales has struck a new deal which will see Boots Opticians sponsoring daytime and peak TV on selected channels across the UKTV network, as well as Warner Bros.…
Read MoreVitabiotics TV ad for Pregnacare taps into emotional journey
Vitabiotics latest national TV advertising campaign for UK pregnancy supplement brand Pregnacare follows a young family as they experience the emotional journey of pregnancy. Titled ‘Embracing one family’s journey to…
Read MoreNationwide TV ads banned for misleading public on bank closures
Nationwide TV ads starring actor Dominic West have been banned by the ASA for misleading the public about bank closures.
Pets at Home snaps up new multi-year partnership with Global
Pets at Home has announced a new multi-year partnership with Global following a competitive pitch.
Sea Life set to make a splash with morning sponsor slot on Sky Media’s kids portfolio
Sea Life’s creative will play across Sky Media’s nine dedicated commercial kids’ channels every morning, reaching millions of parents and children.
Global ‘outraged and surprised’ at BBC’s plans to introduce advertising
Global has strongly criticised the BBC’s plans to introduce advertising across its UK radio programmes and audio output for the very first time.
Too political for TV: Why Amnesty’s gritty Olivia Colman trailer makes a mark
Marketing Beat explores Amnesty’s gritty new campaign, including why it has been deemed too “political” for TV, and how it uses the drama genre to get audience’s attention.
BBC to run adverts across UK radio programmes for first time
The BBC is planning to feature adverts around its audio output in the UK for the first time, in a move which comes amid a challenging time for the broadcast sector.
ITV cuts jobs from in-house creative agency amid ad slump
ITV is cutting jobs following a slump in advertising revenues which has impacted the sector at large, and forced the broadcaster to cut back shows.