The DMA Awards showcase the best talent the UK marketing industry has to offer, so we took a seat on the judges table to find out more.
Christmas shopping: How brands can stand out during the golden quarter
Marketers share how brands can make sure they stand out among the Christmas noise, especially during retail’s most competitive time of the year.
Beyond the tinsel: why brands need to refocus their Christmas campaigns
Axe + Saw founder Rachel Allison shares her take on this year’s crop of festive ads and asks whether they have lost their Christmas spirit?
VMLY&R ecommerce director on the evolving nature of value in a cost-of-living crisis
VMLY&R Commerce global ecommerce director James Galland explains why brands looking to offer value must wrap creativity into every possible touchpoint.
Opinion: 99% of Gen Z will skip ads, the other 1% aren’t looking
Marisa Thomas, Good-Loop CMO, explains that – while ads aren’t designed to be annoying – getting people to see them is more than half the battle.
Humour and humanity: System1 on why the Bet365 gamble paid off
System1 chief customer officer Jon Evans explains why the fresh new direction taken by the recent bet365 advert was a gamble that paid off.
Sonic Boom – why audio branding is back in the mainstream
DLMDD co-founder Max De Lucia gives MB the lowdown on why sonic branding is effective and who’s using it to supercharge their campaigns
Going Live: Wavemaker on how brands can use tech to connect IRL
Wavemaker experts Maggie Jones, Arun Varghese and Marc Macnamara outline the role of tech within IRL events and experiential marketing.
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