Peperami’s Animal ten years on – Fearless Union strategy director David Craft explains how the agency reinvented an old classic for the modern era.
Myth-busting: social impact – the movement beyond the moment
Lameya Chaudhury, head of social impact at Lucky Generals, busts some of the myths surrounding social impact.
Iceland finally admits supermarket is ‘not just for mums’
Frozen food retailer Iceland signs TV personality Josie Gibson (a mum) to tell everyone that the supermarket is “not just for mums”.
‘It’s disgusting’: Experts rate 2024’s most talked-about ads
Marketing Beat breaks downs 2024 most talked-about ads so far with the held of industry experts Jess Messenger and Danny Denhard.
Adapt or face extinction: Will AI destroy or enhance the common marketer?
AI was a hot topic at the DMA’s 2024 Data Conference. MB asked experts how they think the tech will shape the industry in the years to come.
Opinion: Why the key to great creative is great creative strategy
Cato Hunt and Malex Salamanques, directors at global cultural and creative consultancy Space Doctors, explain why the key to great creative is all about the strategy.
IAB: Why the rise of content creators signals a new era of influence
The IAB UK Last Thursday Club asks whether the rise of content creators signal a new era of influence – and what it all means for marketers.
Crossing the class divide: are the creative industries a closed shop for the working-class?
Have the creative industries become a closed-shop to the working-class? MB speaks to a range of industry experts about how to tackle the issue.
PR disaster: How can HelloFresh rebuild its brand reputation?
Stuck in a PR nightmare of biblical proportions, where can the once-thriving, market-leading recipe box firm HelloFresh go from here?