2024 Personalisation Trends Report

Modern marketers are constantly balancing the possibilities of hyper-personalisation against potential data privacy concerns and the negative effects of personalising too much – or too early on.

The key to a successful personalisation strategy lies in knowing messaging best practices, customer journeys, the modern value exchange and consumer requirements for data privacy.

Download Marigold’s 2024 Personalisation Trends Report to discover:

  • The latest European consumer insights and data on personalisation
  • How triggered messaging takes your personalisation efforts to the next level
  • Smart ways to collect and activate zero-party data while ensuring data confidentiality
  • We use Mailchimp as our marketing platform. By clicking below to download the report, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.
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