Nails.Inc founder Thea Green speaks about experimental nature brand licensing, the nail brand’s past collaborations and opportunities for the future.
Best brand collabs: 7 ‘WTF!’ collaborations that worked
Brand Licensing Europe event director Ella Haynes takes us through her favourite FMCG brand collabs of recent months – and yes, a certain high-street bakery made the cut.
6 innovative OOH wraps: from IKEA bags to Netflix tunnels
Inspired by IKEA’s big blue bag, we’ve wrapped up – pun intended – six of the most innovative ways brands have made the most of outdoor space.
Sweat, snacks and spooky effects: 8 interactive out-of-home billboards to make you say OOH
Never underestimate the power of a good-old fashioned billboard, especially when the OOH is interactive – here’s some of the best hands-on ads around.
Cannes Lions 2023: VMLY&R’s Debbie Ellison on the brave new world of Creative Commerce
Fresh from the Cannes jury room, Debbie Ellison – global chief digital officer at VMLY&R Commerce – shares her insights from behind the scenes.
Cannes Lions 2023: 6 essential takeaways from this year’s festival of creativity
Co-founder and chief brand officer at Contagious, Paul Kemp-Robertson shares his personal takeaways from this year’s Cannes festival of creativity.
Cannes Lions 2023: Apple ad is the public’s pick for titanium glory
System 1’s Jon Evans rates the campaigns up for the Dan Wieden Titanium Lion – Cannes’ most prestigious award, for game-changing creativity.
Best in Class: How Go.Compare boosted brand likeability by being… less annoying?
Go.Compare – one of the UK’s most iconic ad campaigns of all time – boosted its brand image by entertaining consumers with ‘The Voice of Choice’.
Cat-vertising: 5 purr-fect cat ads that will leave you feline fine
Cool, fussy and allergy-inducing cats … MB rounds up five of the best meow-keting and purr-motion campaigns from pet brands and charities alike.
“What do we want? Social justice!” 6 of the best ads calling out the status quo right now
Marketing Beat looks at 6 of the best recent advertising campaigns calling out the status quo in the fight for greater social justice.
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