How Havas is working with charity You Make It to offer mentorship to young black and brown women who are. typically excluded from the ad sector.
Shape History: how the purpose-driven agency made its mark in adland
Shape History’s co-managing directors chart what sets the purpose-driven agency apart – from gritty ads to an obsession with authenticity.
In synchronisation: Malibu on executing the perfect brand collaboration
From the brand’s latest Tom Daley spot, to its collaborations with Oatly and Aries Malibu’s Craig van Niekerk shares ingredients to the perfect collab.
Pitch perfect: How to win at the industry’s most tortuous process
The Great Pitch Company’s Marcus Brown shares the secret to a truly great pitch as he shares some key pitching do’s and don’ts.
Cadbury 200 years on: VCCP on unwrapping the brand that shaped a nation
Celebrating 200 years of Cadbury, Marketing Beat speaks to VCCP’s Angus Vine to unpick the campaign honouring the milestone.
Nails.Inc’s playful palette: inside the brand’s innovative brand licensing collaborations
Nails.Inc founder Thea Green speaks about experimental nature brand licensing, the nail brand’s past collaborations and opportunities for the future.
Best brand collabs: 7 ‘WTF!’ collaborations that worked
Brand Licensing Europe event director Ella Haynes takes us through her favourite FMCG brand collabs of recent months – and yes, a certain high-street bakery made the cut.
6 innovative OOH wraps: from IKEA bags to Netflix tunnels
Inspired by IKEA’s big blue bag, we’ve wrapped up – pun intended – six of the most innovative ways brands have made the most of outdoor space.
Sweat, snacks and spooky effects: 8 interactive out-of-home billboards to make you say OOH
Never underestimate the power of a good-old fashioned billboard, especially when the OOH is interactive – here’s some of the best hands-on ads around.
Cannes Lions 2023: VMLY&R’s Debbie Ellison on the brave new world of Creative Commerce
Fresh from the Cannes jury room, Debbie Ellison – global chief digital officer at VMLY&R Commerce – shares her insights from behind the scenes.
