The Very Group has ‘reimagined’ its retail media proposition in partnership with SMG as it looks to become the favoured destination for brands.
JCDecaux invests in life-saving OOH advertising tech
Out-of-home media giant JCDecaux is set to equip digital advertising displays with life-saving defibrillators throughout Reading town centre
Havas acquires ‘gold standard’ global digital data agency
Havas has acquired UK-based global digital data agency DMPG to power clients’ marketing, data and tech transformations.
Google has ‘abused its dominant position’ in UK ad tech, says CMA
The CMA has provisionally found Google is using anti-competitive ad tech practices, harming thousands of UK publishers and advertisers.
Research: 80% of marketing TikToks are falling wide of the mark
Eight out of ten videos released by brands on TikTok are underperforming according to creative effectiveness platform Daivid.
Avanti West Coast makes safety features ‘human’ in quirky new campaign
Avanti West Coast is bringing its station facilities to life in a quirky new campaign designed to help people navigate stations safely.
IPG unveils new Mediabrands Health division
IPG has launched Mediabrands Health, a so-called ‘centre of excellence’ (COE) created to sit within the firm’s existing Mediabrands division.
Tesco partners with The Guardian for gourmet foodie app
Premium food and drink range Tesco Finest will be the exclusive launch partner for The Guardian’s new ‘Feast’ app, designed to offer a modern spin on cooking culture. Crafted in…
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Omnicom unites all creative agencies under one banner in major restructure
Global holding group Omnicom has significantly restructured its internal operations with the creation of the Omnicom Advertising Group (OAG)
WARC: Amazon, Google and Meta dominate global ad spend in 2024
Global ad spend is set to top US$1 trillion (£762 billion) for the first time this year, with WARC upgrading its previous 2024 growth forecast by 2.3 pp
