Fintech firm Revolut is planning to monetise its customer data by sharing it with advertising partners to raise additional funding avenues.
Amazon CEO: tech firm is using AI to supercharge ad personalisation
Amazon CEO Andy Jassy has revealed how the tech firm intends to harness the power of AI to develop highly-targeted ads.
Political ads could flood TV screens as parties exploit Ofcom loophole
Political ads could soon flood TV screens as parties look to exploit a legal loophole around the ban, which doesn’t apply to streaming platforms.
Channel 4 registers strongest-ever streaming figures
Channel 4 registered its biggest ever month for streaming in March, with the record figures spearheaded by growth from young viewers.
Interview: How the ASA is harnessing AI to fight the Wild West of online advertising
Marketing Beat speaks to the ASA’s Adam Davison about how the regulator’s harnessing of AI technology is helping it massively upscale operations.
SeenThis updates dashboard to help advertisers track emissions
SeenThis has relaunched its Emissions Dashboard, enabling advertisers to assess the carbon footprint of their marketing campaigns.
WPP and Google Cloud to merge generative AI capabilities
WPP is set to collaborate with Google Cloud in a bid to ‘re-define’ marketing by integrating Google’s Gemini models with WPP Open.
JP Morgan ventures into ad sales market to capitalise on extensive first-party data
JP Morgan has entered the ad sales market with Chase Media Solutions, which will look to help brand’s clients better target customers.
3D art installation spotlights ‘Unicorn Kingdom’ tech sector
A 3D art installation has been created to throw a spotlight on the UK tech sector in the latest iteration of the ‘Unicorn Kingdom’ campaign.
Currys cooks up spicy new offer with Curries for Tech scheme
The new Curries for Tech initiative lets Currys’ customers exchange old tech and unwanted electrical devices for a free meal.