Research and Data Archives

A person holding no planet B placard outside power station. Stealth communications, cultural awareness of progressive and traditional values and not being urban centric are crucial for inspiring climate action among ‘persuadables’, according to ACT Climate Labs research.

Marketing Strategy News Research and Data

Stealth comms and cultural awareness key to reaching climate change ‘persuadables’

December 1, 2023

Stealth communications and cultural awareness are crucial inspiring climate action among ‘persuadables’, according to ACT Climate Labs research.

Innovation and Tech News Research and Data

Two-thirds of SME owners call for data protection reform

November 30, 2023

Over two-thirds (67%) of SME owners currently believe that the UK should reform its data protection laws to remain a leading tech hub.

Google search engine with magnifying glass, illustrating that Google has run hundreds of adverts on hundreds of questionable sites, including those that play host to pornographic, zoophilic and pirated content.

News Research and Data

Google has placed ads on pornographic, compromising and blacklisted sites

November 29, 2023

Google has run brand adverts on hundreds of questionable sites, including those hosting pornographic, zoophilic and pirated content.

Agencies News Research and Data

Less than 10% of UK ads contain environmental messaging, despite climate crisis

November 29, 2023

Less than 10% of UK TV adverts have included an environmental message over the last three years, despite mounting public calls for climate action within advertising. Revealed by ‘The Greenprint’,…

Image of green painted household items symbolising greenwashing. The ASA is calling for greater clarity on green disposal claims.

News Research and Data

ASA calls for more transparency on ‘green disposal’ claims as public confused

November 28, 2023

The Advertising Standards Authority (ASA) is calling for greater clarity on green disposal claims and will work with advertisers to help them adapt.

Agencies News Research and Data

Marketers continue to turn a blind eye to over-50s despite massive spending power

November 27, 2023

Over 9 in 10 over-50s cannot remember the last time they saw someone their own age within an advertising campaign.

Fallen Christmas tree, illustrating how Brits are 'over' Christmas advertising as early as 27 November.

Marketing Strategy News Research and Data

Data: Brits are already ‘over’ Christmas adverts

November 27, 2023

Brits are ‘over’ Christmas adverts as early as 27 November, according to new research from Twilio exploring the causes of festive fatigue.

Agencies Brands News Research and Data

Coca-Cola and McDonald’s take Kantar’s Christmas crown for 2023

November 24, 2023

Coca-Cola and McDonald’s have been named the best and the funniest Christmas adverts (respectively) by insight agency Kantar.

Influencer takes selfie surrounded by social media imagery - illustrating a report that highlights 96% of creator economy yet to be tapped into.

Marketing Strategy News Research and Data Social Media

Nearly 100% of the creator economy left untapped, new Ogilvy report highlights

November 24, 2023

A staggering 96% of the creator economy is yet to be tapped into and properly utilised, according to a new report from Ogilvy looking into the future of influencer marketing.