WPP has stumbled into 2024 with a -1.6% drop in organic revenue, lagging considerably far behind rivals Publicis (up 5.3%), Omnicom (4%).
Data: Just 3 seconds of OOH attention can improve results by 26%
A new study looking into the impact of OOH on attention, reveals that participants’ attention increased with each exposure to a specific ad.
New retail media guidelines designed to standardise results
IAB Europe has published the final version of a set of Retail Measurement Standards for Europe, which act as metrics for retail media investment.
UK adspend grows 6.1% to £36.6 billion as online dominates
The UK advertising market reported a £36.6 billion adspend in 2023, a 6.1% increase in investment on 2022, the 13th annual expansion in 14 years.
Thinkbox study proves ‘all advertising works’, with TV driving most profit
A Thinkbox study looking at advertising effectiveness has proven that profitability varies greatly by media, with TV found to be the greatest driver of overall profit.
Online entertainment drives digital adspend as sector dwarfs GDP growth
The UK’s digital ad market grew by 11% in 2023, reaching a total value of £29.6 billion and far outpacing GDP growth of 0.1%.
Data: ‘Underdog’ brands like Greggs dominate brand strength rankings
‘Underdog’ brands like Greggs and Fairy which have a brand value of less than £900 million have been found to dominate brand strength rankings thanks to their connection with consumers.…
Read MoreScrapping licence fee could kill off most BBC radio stations
Scrapping the licence fee would pose an existential threat to many local radio stations and could lead to devastating budget cuts at Radios 1 and 4.
British children are ‘bombarded’ with online gambling ads, GambleAware warns
British children are being bombarded by gambling ads and images online GambleAware has warned, in a blatant breach of government legislation.
Warc: Just half of marketers ready for third-party cookie depreciation
Only half (51%) of marketers are prepared for the depreciation of third-party cookies, according to a new report from Warc. The findings show that only 2% of marketers are using…
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