Elon Musk has hit back at fleeing advertisers with a bad-humoured, profanity-laden tirade whilst speaking at an event this week.
Former Twitter bigwig joins EssenceMediacomX as chief strategy officer
X/Twitter UK’s former senior director of planning Dave Wilding has joined EssenceMediacomX as its new chief strategy officer.
X/Twitter to lose £millions in ad revenue as UK government pulls advertising budget
IBM, Disney and now reportedly the UK government have stopped advertising on Twitter, formerly known as X, in a fresh blow for Elon Musk.
Data: Social media reveals UK’s favourite 2023 Christmas ad – and it’s not John Lewis
Almost all of the 2023 Christmas campaigns have received a better online reaction than John Lewis, according to data from Sprout Social.
X/Twitter CEO travels to London in desperate bid to woo advertisers
The chief executive of X, formerly known as Twitter, Linda Yaccarino has reportedly set in motion a charm offensive in a bid to win back advertisers.
Will the erratic Musk ever be able to lift X out of its advertising doldrums?
MB asks industry experts for their take on the never-ending X/Twitter saga and whether Musk will ever stem the mass exodus of advertisers
91% of X/Twitter users not interested in paying subscription fee
In a blow to Musk’s plans, YouGov has found that an overwhelming 91% of regular X users would not be interest in paying a subscription fee.
WhatsApp boss denies claims platform will introduce adverts
Head of WhatsApp at Meta, Will Cathcart has taken to social media to deny reports that the messaging app will start to introduce adverts.
Apple CEO slams X/Twitter’s anti-Semitism advertising problem as “abhorrent”
Apple CEO Tim Cook slammed X’s anti-Semitism problem as ‘abhorrent’, saying there are “some things about” the social media platform he didn’t like.
Revival strategy: X turns to Google to sell programmatic ads
X, formerly Twitter, will start receiving programmatic ads for Google as it continues to seek new advertising supply sources to replenish its funds.
