Marketing Beat breaks downs 2024 most talked-about ads so far with the held of industry experts Jess Messenger and Danny Denhard.
April Fool’s Day 2024: the best pranks, stunts and fake news
April Fools’ Day is the perfect chance for brands to take a more light-hearted approach to marketing. We round-up the best (and worst) jokes of 2024
Purpose over profit: 7 campaigns where Adland is making a difference in 2024
Marketing Beat looks at seven examples of great campaigns that appeal to our better nature, as Adland puts purpose above profit.
The Creative’s Choice: which ads made their mark in 2023 – and why?
The UK’s top creatives take the chance to wax lyrical about their favourite creative works of 2023, ranging from the sublime to the ridiculous.
Banned ads 2023: Who made the ASA (s)hitlist this year?
From provocative Müller yoghurts to deceptive cosmetic surgery claims, we round up some of the more memorable ads banned by the ASA in 2023.
Spooktober: Brands get splendidly spooky for Halloween 2023
Brands get creepily creative as Halloween hits in all its spooky splendour. From Meta to Beavertown and even Morrisons, everyone got involved.
To regulate or not to regulate: the great political ad debate
Political Advertising founder Benedict Pringle and Alba Party general secretary Chris McEleny share their take on what political ads should look like, and who – if anyone – should be regulating them.
I can’t believe it’s not Ozzy: 7 of the most bizarre celebrity adverts
Marketing Beat takes a look at some of the most bizarre celebrity-brand partnerships of the past 20 years – and some genuinely do beggar belief!
Twitter rebrand: Has Musk scared off advertisers for good?
MB analyses Elon Musk’s shock decision to rebrand Twitter to X and looks at the move’s wider context within the advertising industry.
Twitter rebrands to X: Best of brand reactions
Elon Musk’s dramatic decision to rebrand Twitter to the rather cryptic-sounding ‘X’ earlier this week sent the internet into complete meltdown.