How Havas is working with charity You Make It to offer mentorship to young black and brown women who are. typically excluded from the ad sector.
Exclusive: Kantar UK data reveals importance of advertising ‘sweet spot’
Kantar Insights’ UK head of media Hannah Walley on the importance of ad equity, generational red herrings and what makes a good media mix.
Gold standard: Which Paris 2024 Olympic ads made the podium?
Creatives from St Luke’s, elvis, Dark Horses, Shape History and more give their take on which ads made the podium for the Paris Olympics 2024.
Waitrose CMO on social media, the importance of culture and why things are ‘good right now’
Waitrose CMO Nathan Ansell gives the lowdown on why the supermarket is doing so good right now, from tapping in to Taylor Swift to keeping true to its values.
Jon Evans on why brands should ditch celebs and create their own stars
System1’s chief customer officer Jon Evans argues that brands may be short-changing themselves by over-relying on star power.
Pitch perfect: How to win at the industry’s most tortuous process
The Great Pitch Company’s Marcus Brown shares the secret to a truly great pitch as he shares some key pitching do’s and don’ts.
‘England Til I Died: Why the BHF’s new football murals will save lives
Twelve people under 35 die of a heart condition in the UK each week. There’s a reason football is the perfect vehicle for the BHF to tell the story.
Thinkbox study proves ‘all advertising works’, with TV driving most profit
A Thinkbox study looking at advertising effectiveness has proven that profitability varies greatly by media, with TV found to be the greatest driver of overall profit.
IWD 2024: Why marketing needs a woman’s voice at the table
Women across adland share how their voices drive the marketing industry forward and why its “not just about prioritising female voices”.
The Creative’s Choice: which ads made their mark in 2023 – and why?
The UK’s top creatives take the chance to wax lyrical about their favourite creative works of 2023, ranging from the sublime to the ridiculous.
