Women across adland share how their voices drive the marketing industry forward and why its “not just about prioritising female voices”.
The Creative’s Choice: which ads made their mark in 2023 – and why?
The UK’s top creatives take the chance to wax lyrical about their favourite creative works of 2023, ranging from the sublime to the ridiculous.
Going Live: Wavemaker on how brands can use tech to connect IRL
Wavemaker experts Maggie Jones, Arun Varghese and Marc Macnamara outline the role of tech within IRL events and experiential marketing.
Interview: Why the O2’s new retail identity is the ‘natural next step’
The O2 marketing and brand director, Robbie Balfour, shares insight from behind the scenes of the shopping outlet’s latest brand realignment.
Why it works: From Barbie to the Teletubbies – why kidult culture is here to stay
From Barbie to the Teletubbies, Ella Haynes, Brand Licensing Europe event director, explains why the kidult trend is here to stay.
Opinion: Why fashion brands are missing out on making waves with sound
Mother Design managing director Kathryn Jubrail explains why she’s frustrated that marketers are missing out on the power of sound.
Cannes Lions 2023: Apple ad is the public’s pick for titanium glory
System 1’s Jon Evans rates the campaigns up for the Dan Wieden Titanium Lion – Cannes’ most prestigious award, for game-changing creativity.
Will Heinz loyalty scheme The 57 Club offer more than Beanz Pointz?
It’s fair to say the Great British public have something of a love affair with Heinz. We find out more about The 57 Club, the brand’s first UK loyalty scheme.
Campaign breakdown: How McDonald’s #RaiseYourArches ad went viral
Dyzio founder Matt Hebden and CTO Laurie Bantin examine McDonald’s recent ad success on social media – and there’s not a Big Mac in sight.
Something smells fishy: Why did M&M’s put clams in its sweets?
Axing its ‘spokescandies’ … recruiting Maya Rudolph as its ambassador … putting clams in its sweets … what has M&M’s marketing team been up to?