The O2 marketing and brand director, Robbie Balfour, shares insight from behind the scenes of the shopping outlet’s latest brand realignment.
Who is M&C Saatchi’s new acting CEO Zillah Byng-Thorne?
MB takes a closer look at M&C Saatchi’s new executive chair Zillah Byng-Thorne, who takes over at a very turbulent juncture for the London shop.
Liquid Death: Inside the controversial brand shaking up the soft drink industry
Comedy franchise or controversial marketing that goes too far? MB speaks to the creative force behind non-alcoholic soft drink brand, Liquid Death.
Indie powerhouse Isobel on turning 20, embracing mischief and “working with brands that are in the shit”
As indie powerhouse Isobel turns 20, managing partner Jamie Williams reflects on its unique identity, creative output and future plans…
Dream factory or cash cow? Why Guinness World Records is still thriving at 70
MB speaks to Guinness World Records’ Marco Frigatti about how diversification has enabled the brand to remain globally competitive at 70.
It’s not that Yeezy: What to do when celebrity-brand partnerships turn sour
MB takes a closer look at recent scandals enveloping both Adidas and Balenciaga, and what they can do to fight the tidal wave of negative PR.
VMLY&R’s Dayoung Yun on the creative process and taking Wendy’s viral
VMLY&R’s Dayoung Yun talks about her top tips for creatives, her viral campaign for Wendy’s Camden and what she looks for in a client.
OKX CMO on investing millions in marketing in the midst of a ‘crypto bear market’
OKX CMO Haider Rafique explains why the crypto currency firm is spending millions on marketing in the middle of ‘crypto-bear market’ and a cost-of-living crisis.
Samsung’s marketing director Annika Bizon ‘unfolds’ the future of marketing
Marketing Beat sits down with Samsung’s marketing and omnichannel director, Annika Bizon, to discuss new launches, social media and future marketing plans.
Acxiom’s EVP Mike Menzer on consumer trust and data chaos
Acxiom’s executive VP and general manager, Mike Menzer imparts his wisdom on how brands should deal with data overload and data trust.