The bad news for Musk et al is just one of the findings from Kantar’s Media Reactions 2024 report, which tracks the ever-changing nature of the current media landscape.
Up with the kids: YouTube ranked ‘coolest’ brand
YouTube has trumped Netflix, McDonald’s, Nintendo and Nike to take the top spot as the coolest brand among kids aged seven to 14.
YouTube ad blockers fail as users shown blank screens
YouTube ad blockers have failed as users have been shown blank adverts or black screens before a video, rather than skipping the ads completely.
How YouTube is bringing global sponsorship to the front of fandom
YouTube UK head of content on why the platforms should sit at the heart of marketing strategy for this year’s summer of sport and music.
Shine on: New Waitrose digital ads change with the weather
Waitrose is playing on the famously unpredictable nature of the British weather during summertime with a geo-targeted hyper-reactive campaign.
Rohde & Schwartz enlists IT Crowd director for new ad series
Rohde & Schwarz has enlisted the BAFTA Award-winning director behind the IT Crowd, Ben Gosling Fuller for its latest ad campaign.
WACL taps into Pinterest, YouTube and Snap for Represent Me initiative
Women in Advertising Communications and Leadership (WACL) is hitting Youtube, Snapchat and Pinterest to help raise awareness of gender inequality in adland.
Channel 4 trebles social TV viewings and digital-first hits
Channel 4 has trebled viewings of TV shows on YouTube and digital-first hits on Channel 4.0, according to its latest update.
Watch: JD Sports and Wingstop UK ‘Tuckin In’ with new YouTube series
Fashion brand JD Sports and chicken shop Wingstop UK are collaborating on a new YouTube series featuring female YouTube trio Diary Room HQ.
X could launch CTV app this week as Musk teases its ‘coming soon’
X, formerly known as twitter, could launch a new CTV app as early as this week according to new reports from Elon Musk.
