Facebook and Instagram owner Meta has said that it will implement new technology to detect and label images generated by AI tools.
Activia gets serious about gut health in new celeb-studded campaign
Ketchum and Activia have joined forces with S Club star Rachel Stevens and TV personality Dr Zoe Williams to launch ‘The Good Gut Guide’
ASA uses Instagram influencers to share UK ad rules
The ASA has partnered with Instagram to publish a series of new videos all aimed at sharing key aspects of the rules advertisers must follow.
Meta launches paid-for ad-free subscription for Facebook and Instagram users in Europe
Meta’s Facebook and Instagram are now offering EU users the chance to pay to use ad-free versions of the sites for a £9 monthly subscription fee.
Hair and beauty SMEs name their favourite social media channels for marketing
YouTube has been found to be the outright most popular social media channel used for marketing by hair and beauty SMEs.
Social media users are 46% more receptive to online ads
Kantar has found that frequent users of social media are much more likely to be positively disposed to online adscompared to the average adult.
7 in 10 customers reach out directly to brands on social during festive rush
Close to seven in ten (67%) UK customers will reach out directly to brands on social media during the festive season.
Marketers are replacing models with real people in diversity push
Up to 87% of ecommerce brands prefer using images from real customers over handpicked models or influencers, to hit diversity requirements.
TikTok to trial paid-for ad-free accounts
Social media platform TikTok is set to trial a monthly subscription fee which would allow users to browse the app without seeing ads.
Meta to scrap ads with new paid-for subscription model
Meta is exploring introducing a £8.69 ad-free tier for EU Instagram and Facebook users – unless they consent their data to be used for targeted ads.