Marketing Beat explores what has led to M&S’s recent marketing successes, from tapping into TikTok and focusing on food quality to Percy Pig’s star turn.
Iceland finally admits supermarket is ‘not just for mums’
Frozen food retailer Iceland signs TV personality Josie Gibson (a mum) to tell everyone that the supermarket is “not just for mums”.
‘It’s disgusting’: Experts rate 2024’s most talked-about ads
Marketing Beat breaks downs 2024 most talked-about ads so far with the held of industry experts Jess Messenger and Danny Denhard.
Made you look! 2024’s most attention-grabbing billboards so far
From McDonald’s billboards that we’re lovin’ to talking billboards from easyJet – Marketing Beat selects seven top OOH creatives in 2024 so far…
Interview: How the ASA is harnessing AI to fight the Wild West of online advertising
Marketing Beat speaks to the ASA’s Adam Davison about how the regulator’s harnessing of AI technology is helping it massively upscale operations.
Adapt or face extinction: Will AI destroy or enhance the common marketer?
AI was a hot topic at the DMA’s 2024 Data Conference. MB asked experts how they think the tech will shape the industry in the years to come.
Opinion: Why the key to great creative is great creative strategy
Cato Hunt and Malex Salamanques, directors at global cultural and creative consultancy Space Doctors, explain why the key to great creative is all about the strategy.
Rethinking storytelling at the Canon:World Unseen exhibition
Marketing Beat explores how Canon: World Unseen’s latest partnership with the RNIB highlights the power of inclusive storytelling across sectors.
IAB: Why the rise of content creators signals a new era of influence
The IAB UK Last Thursday Club asks whether the rise of content creators signal a new era of influence – and what it all means for marketers.
Are CMOs for the scrap heap? Why 21st century marketing has moved on
Have CMOs become consigned to the scrap heap? Marketing Beat asks industry experts whether 21st century business has simply moved on.