It’s a clear sign that Halloween is just round the corner when Heinz leans heavily into a creepy ‘smile’ creative for its latest global campaign cooked up by Gut New York.
System1’s September ad takedown: KitKat, Amazon and Channel 4
Each month, System1’s Jon Evans rounds up three particularly notable ads from the past month; one top-performer, one that could do better and a wild card that stands out from the crowd.
New M&S menswear spot channels ‘Big Autumn Energy’
The second phase of M&S’ 2024 Big Autumn Energy campaign has launched, with a seasonal ad focusing on its latest menswear collection.
Channel 4 Social Trends Uncovered: What the hell is mogging?
Channel 4 social branded entertainment executive Hana Khan talks us through why she thinks mogging is one trend that is set to play a key role for brands.
Aldi’s Kevin the Carrot tells Scots to ‘Clear yer heid’ for Christmas
Aldi Scotland has enlisted both Kevin the Carrot and Santa as it tells Scots to ‘Clear yer heid’ in the run-up to the festive season.
Very kick-starts Christmas shopping with dream toys campaign
Online retailer Very is hoping to encourage families to kick-start their Christmas shopping early with its new toy campaign, ‘Daydreaming’.
Heinz gets saucy in new culinary confessions campaign
In its latest stroke of marketing genius, Heinz has taken inspiration from a series of real-life culinary confessions for a new pasta sauce campaign.
Fast food, child birth and mansplaining – the Burger King fallout
Last week’s Burger King campaign from BBH didn’t particularly feel like a controversial campaign when it launched – so what happened?
Waitrose boss says animal welfare is ‘lit’ in Gen Z TikTok
Waitrose is the latest brand to jump on the ‘Gen Z wrote the script for this video’ trend, this time to shout about animal welfare standards.
Tesco extends retail media offer to give advertisers customer shopping data
Tesco is extending its retail media offer to give brands access to laser-focused audience targeting, part of its ongoing partnership with global ad tech leader The Trade Desk.
