Nike bosses have said the sportswear giant will be investing its ‘largest media spend’ into this year’s Olympics as it ramps up marketing plans.
Opinion: Why the key to great creative is great creative strategy
Cato Hunt and Malex Salamanques, directors at global cultural and creative consultancy Space Doctors, explain why the key to great creative is all about the strategy.
B&Q under fire for ‘irresponsible’ DIY demolition advert
B&Q has come under fire for what the building trade is calling an ‘irresponsible’ advert which shows a woman smashing down a wall in her house.
IAB: Why the rise of content creators signals a new era of influence
The IAB UK Last Thursday Club asks whether the rise of content creators signal a new era of influence – and what it all means for marketers.
Vanish continues autism focus with ‘More Than Just Clothes’ project
Stain removal brand Vanish is building on its autism awareness work as it calls on the public to take its ‘More Than Just Clothes’ pledge.
Watch: ‘Bag some joy’ with Greggs’ new game show
Greggs has reimagined its long-term slogan ‘Bag some joy’ as the title of a classic British Saturday night quiz show in its latest marketing assault on the senses.
April Fool’s Day 2024: the best pranks, stunts and fake news
April Fools’ Day is the perfect chance for brands to take a more light-hearted approach to marketing. We round-up the best (and worst) jokes of 2024
Ed Gamble’s hot dog falls foul of TfL junk food ad rules
Comedian Ed Gamble has been forced to change the poster for his current tour, Hot Diggity Dog, as the original fell foul of TfL’s junk food ad rules.
Opinion: Taking sustainability beyond the screen and into the ad mix
VIOOH’s Helen Miall shares her take from a panel at Germany’s d3con, focused on integrating sustainability practices into the advertising mix.