Hitachi is vaunting its clean green credentials in its latest blockbuster ad campaign, but can it inspire others to also practice what they preach?
Google’s cookie U-turn: Where do marketers go from here?
Following Google’s decision to finally abandon phasing out third-party cookies once and for all, where does the marketing industry go from here?
‘A brilliant excuse to be a bit different’: Why advertisers couldn’t afford to miss out on this year’s Olympics
Creatives from FCB London and Creature London explain why advertisers shouldn’t miss out on the Olympics golden advertising opportunity.
Pushing creative boundaries: breaking free from the ‘sea of sameness’
Top creatives from both AMVBBDO and Iris give Marketing Beat an insight into their creative visions and what pushing boundaries means to them.
What does Labour’s landslide victory really mean for the marketing industry?
As Labour prepares to take power for the first time in a generation, the marketing and creative industries are looking towards the future.
Online will dominate spending for years to come – but dismiss offline at your peril
Online is set to dominate the future of advertising for decades to come, but advertisers should be wary of dismissing more traditional formats.
Will streaming be the new election battleground? Why an Ofcom loophole opens the door
Political advertising experts Benedict Pringle and Sam Delaney have their say on the very real prospect of election ads on UK streaming services
Adapt or face extinction: Will AI destroy or enhance the common marketer?
AI was a hot topic at the DMA’s 2024 Data Conference. MB asked experts how they think the tech will shape the industry in the years to come.
Are CMOs for the scrap heap? Why 21st century marketing has moved on
Have CMOs become consigned to the scrap heap? Marketing Beat asks industry experts whether 21st century business has simply moved on.
Crossing the class divide: are the creative industries a closed shop for the working-class?
Have the creative industries become a closed-shop to the working-class? MB speaks to a range of industry experts about how to tackle the issue.