Brands get creepily creative as Halloween hits in all its spooky splendour. From Meta to Beavertown and even Morrisons, everyone got involved.
Tesco expands retail media offer in a bid to ‘shape what Britain buys’
Tesco is expanding its retail media opportunities both in-store and online, offering brands new ways to target customers while they are shopping.
Tesco enlists Jamie Oliver’s star power for cost-of-living busting new series
Jamie Oliver has partnered with Tesco to launch advertiser-funded programming aimed at helping families struggling with the cost-of-living crisis.
BP poaches Lidl’s marketing director
Oil multinational BP has bolstered is retail leadership team with the appointment of Clare Farrant as its new vice-president of marketing for Europe.
Coca-Cola Zero partners with Tesco for AR-powered OOH giveaway
Coca-Cola Zero Sugar has partnered with Tesco to launch a nationwide DOOH campaign and interactive AR-powered giveaway.
Tesco chief customer officer Alessandra Bellini steps down unexpectedly
Tesco’s chief customer officer Alessandra Bellini is set to step down from her role at the end of September after close to seven years with the grocer.
Tesco and Sainsbury’s under fire as ‘dodgy’ loyalty offers exposed
Tesco and Sainsbury’a have been accused of deceiving consumers with ‘dodgy’ tactics on loyalty offers, giving the impression of better saving.
Tesco mocks high-fashion ads with down-to-earth F&F spot
Tesco has kicked off a refreshed brand identity for F&F with a sumptuously shot film that mimics the high drama of stereotypical fashion ads.
John Lewis enjoys highest levels of brand loyalty on British market
High street giant John Lewis enjoys the highest rates of customer loyalty across the UK, ahead of grocery brands Tesco and Waitrose.
Tesco to share Clubcard data with Omnicom for data-driven insights
Tesco will be sharing data from over 20 million Tesco Clubcard members with Omnicom Media Group (OMG) to optimise the retailer’s customer insights.