Tesco’s chief customer officer, Alessandra Bellini tells MADFest why Clubcard has been nothing short of a runaway success since 1995.
Tesco unleashes the power of Clubcard prices in ‘silly’ BBH advert
Tesco’s latest Clubcard advert is giving customers the power of lower prices in its latest “silly and in your face” BBH agency-produced campaign.
Tesco has got dinner sorted in latest Food Love Stories film from BBH
Tesco has put co-parenting centre stage as it answers last-minute “what are we having for dinner?” moments in the latest Love Stories film.
Retail media ad revenue predicted to outstrip TV within 5 years
Retail media ad revenue is predicted to outstrip television sales by 2028, with the medium set to grow by 9.9% this year alone.
Ocado showcases its ‘Price Promise’ avalanche in latest TV spot
Ocado has launched a new integrated campaign to promote its ‘Ocado Price Promise’ value proposition ahead of the summer.
Tesco chair resigns in wake of ‘inappropriate behaviour’ allegations
Tesco chair John Allan will be stepping down from his role as chair in the wake of last week’s ‘inappropriate behaviour’ allegations.
Eurovision 2023: how are brands capitalising on the Liverpudlian glamfest?
How have some of the biggest brands in the country sought to capatilise on the buzz and excitement surrounding Eurovision 2023?
Tesco celebrates Britain’s love of cheese with Eurovision-themed TikTok contest
Tesco is celebrating the nation’s love of cheese by launching a singing competition on social media app TikTok with a Eurovision-themed flavour.
Burger King removes ‘Burger’ from logo ahead of coronation
Burger King has altered its famous logo at its flagship restaurant in Leicester Square ahead of the coronation of King Charles III this weekend.
How are brands celebrating the coronation of King Charles III?
With the British public and international fans of the royal family to one side, how are brands celebrating the coronation?