Plant-based pork brand La Vie share tongue-in-cheek ads in Tesco stores, with slogans including “Source of protein, fibre and endless debates”.
How loyalty schemes and festive ads boosted supermarket Christmas sales
Supermarkets including M&S, Tesco and Sainsbury’s have been crediting strong Christmas sales to loyalty schemes, value pricing and festive ads.
Trainline’s 2023 version of Spotify Wrapped is a lesson in brand awareness
The response to Trainline’s Wrapped is a clear reminder for brands that just because they can do something, doesn’t mean they should…
Tesco brings TV ad to life to help public ‘become more Christmas’
Tesco brought its festive TV advert to life with an OOH activation at Kings Cross station to help commuters ‘become more Christmas’.
Tesco supercharges in-store digital advertising network
Tesco is significantly expanding its in-store digital advertising network with the addition of its 1,800th screen – making it the largest in the UK.
Tesco stores taken over by ‘giant pig’ in swipe at meat industry
A giant pig has appeared on top of Tesco stores, Barclays HQ and DEFRA to expose the companies and the government’s links to the meat industry.
Beyond the tinsel: why brands need to refocus their Christmas campaigns
Axe + Saw founder Rachel Allison shares her take on this year’s crop of festive ads and asks whether they have lost their Christmas spirit?
Tesco celebrates getting in the Christmas spirit with 2023 ad
Tesco has finally launched its Christmas ad for 2023 and the wonderfully ridiculous #BecomeMoreChristmas campaign was well worth the wait.
Tesco teases 2023 Christmas ad, set to premier this weekend
Tesco is making the most of its position as the final major retailer to be launching its 2023 Christmas advert, giving customers a sneak peek at the campaign before it makes its debut this weekend.
Tesco Whoosh: BBH ad celebrates when ‘going to the shops isn’t your bag’
Tesco has launched its first major marketing push for in-house rapid grocery delivery service Whoosh, with a debut ad campaign from BBH.