Tesco has unveiled a modified look for its Clubcard Prices loyalty scheme after the High Court ruled that its logo infringed upon Lidl’s trademark.
Tesco praises aggressive price marketing in driving market share growth
Tesco has praised the strength of its brand perception and customer value offer in helping it gain market share and return to positive volume growth
Ocean Spray looks to elevate everyday moments with juicy new campaign
Ocean Spray is supporting the launch of its ‘Pink Cranberry’ juice with an ad campaign that celebrates how the juice can elevate everyday moments.
Tesco loses appeal in Lidl trademark row over Clubcard logo
Tesco now has nine weeks to remove the ‘Clubcard Prices’ logo from all stores and online channels, at an estimated cost of £8 million.
Little Moons joins the Conscious Advertising Network
Little Moons has joined the CAN as it looks to align itself with the organisation’s commitments towards responsible advertising.
Tesco partners with Vauxhall for EV advertising push across retail media
Tesco has partnered with Vauxhall to advertise its electric vehicles through the supermarket’s digital screens, social media and digital channels.
System1 wins a staggering 200 new clients in one year
Marketing effectiveness platform System1 has seen a 46% increase in year-on-year sales, spearheaded by 60 new clients wins over the last quarter.
Plant-based brand La Vie hams it up for Tesco digital billboards
Plant-based pork brand La Vie share tongue-in-cheek ads in Tesco stores, with slogans including “Source of protein, fibre and endless debates”.
How loyalty schemes and festive ads boosted supermarket Christmas sales
Supermarkets including M&S, Tesco and Sainsbury’s have been crediting strong Christmas sales to loyalty schemes, value pricing and festive ads.
Trainline’s 2023 version of Spotify Wrapped is a lesson in brand awareness
The response to Trainline’s Wrapped is a clear reminder for brands that just because they can do something, doesn’t mean they should…