While some are going full-on fairytale and celebrating everything that is wonderful about the festive season, others are taking the opportunity to focus on the ‘real meaning of Christmas’.
WATCH: Tesco Christmas 2022 ad from BBH promises an ‘affordable, joyful’ festive season
Tesco’s Christmas 2022 ad campaign, created by BBH, promises to deliver an “affordable, joyful” festive season amid the cost-of-living crisis.
Morrisons’ unveils exclusive deals for its loyalty card members
Morrisons now offers its loyalty card scheme members exclusive discounts similar to that of Tesco’s Clubcard Prices deals.
ASA unveils consumer-facing ad to remind UK public that ads are regulated
The ASA has launched an awareness campaign to raise its profile and to remind the public and businesses that UK ads across media are regulated.
2022 Christmas advert predictions from the marketers on the ground
Experts from across the marketing industry share their take on what’s in store for the upcoming 2022 Christmas advert season.
Kantar: Brands must ensure Christmas ads ‘strike appropriate note with public’
Kantar’s head of creative excellence, Lynne Deason, has warned brands will need to ensure their Christmas advertising campaigns strike the appropriate note with the public as 50% of consumers plan to spend less on the festivities this year as the ongoing cost-of-living crisis continues to intensify.
Tesco retains WPP’s EssenceMediacom following competitive pitch process
Big four grocer Tesco has today appointed EssenceMediacom as its retained media agency after a three-month competitive pitch process.
Tesco media review sees two agencies battle it out for the account
Tesco’s media review will now see its current agency of choice Mediacom, pitch against Zenith for the supermarket’s ad account.
Hackney Gelato increases its marketing spend following £600k crowdfunding campaign
London-based ice-cream brand Hackney Gelato has plans to increase its marketing investment after raising £600,000 in a crowdfunding campaign.
Tesco CEO plans to dominate airwaves over Christmas period
The CEO of Big 4 grocer Tesco Ken Murphy has stated that the UK will be seeing “plenty” of the retailer on the airways this Christmas.