Little Moons joins the Conscious Advertising Network


Mochi ice cream brand Little Moons has joined the Conscious Advertising Network (CAN) as it looks to align itself with the organisation’s commitments towards responsible advertising.

Established in 2010, Little Moons has gone on to become the largest producer of Japanese-style ‘mochi’ ice cream (gelato ice-cream wrapped in mochi dough) in Europe, selling in restaurants and retailers across the UK.

In recent years the brand has worked with a range of the UK’s top retailers such as Tesco, Morrisons and Ocado – as well as collaborating with non-profits such as The Prince’s Trust and The Felix Project.

“At Little Moons we’ve always strived to be a force for good in the world, and so becoming a member of the Conscious Advertising Network and ensuring our standards for communicating with people are best-in-class has been a long-held ambition,” Little Moons marketing director, Ross Farquhar said.

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“We’re delighted to be accepted as members, and look forward to inputting on all seven of CAN’s areas of focus.”

As part of its membership of CAN, Little Moons will contribute to the organisation’s policy and advise on strategy via member forums and surveys.

Conscious Advertising Network co-chair, Harriet Kingaby added: “Little Moons is an incredibly exciting brand and has shown its commitment to social good throughout its history. Its ice cream has brought out-of-this-world enjoyment to customers and it’s affirming to see it’s as committed to being responsible with its advertising.

“We can’t wait to develop our relationship, see what we can learn from one another and help shape a more ethical approach to advertising.”


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