Tesco is launching a new AI-powered ‘hyper personalised’ Clubcard promotion for millions of its customers, offering them the chance to win up to £50 in the form of extra Clubcard points.
The UK’s largest grocery retailer has invited three million of its loyalty scheme members to join the ‘Clubcard Challenges’ scheme, due to launch next month.
New AI technology, developed by EagleAI, will see each participant being invited to take part in 20 hyper-personalised challenges. The list will vary for each customer – depending on their shopping habits – and will include tasks such as spending £20 in Tesco’s summer BBQ range or spending £10 on plant-based meals.
Completing just ten of these challenges in the six-week period starting 20 May will see customers being rewarded with extra Clubcard points, up to a value of £50.
“We are constantly looking for ways to make Clubcard work harder work harder for our customers,” Tesco group membership and loyalty director, Lizzie Reynolds said.
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“We are constantly looking for ways to make Clubcard work harder for our customers. With Clubcard Prices on around 8,000 products, it is saving customers up to £360 off the annual cost of their groceries.
She continued: “Personalisation is about using what we know about customers to make their experience better and our rewards more helpful, and we’re very excited to see how our customers respond to Clubcard Challenges.”
The Clubcard Challenges campaign forms part of a concerted drive by Tesco to increase personalised loyalty, as it looks for more ways to make Clubcard rewards personal and relevant for its members.
It comes after the supermarket handed out almost 300 million personalised coupons over the past 12 months and saw a “significant increase” in the number of coupons redeemed.
