Vertical Leap’s Chris Pitt outlines how Google search marketing can help brands influence conversations and improve negative sentiment online.
Pancake Day victory: it was anything but crêpe for discount giant Aldi
Aldi rose to the top this Pancake Day snapping nearly 600,000 Instagram views –with one reel chalking up 247,000 views alone.
Airbus selects new global agency of record after competitive pitch process
Commercial aerospace firm Airbus has appointed media agency Crossmedia as its new global agency of record following a competitive pitch process.
TikTok updates Promote feature to help small creators and businesses
TikTok has unveiled a new update to its Promote feature, to help businesses and creators turn their organic content into ads to reach new audiences.
Kids Industries announces ‘Global Family’ Conference to share results of extensive international study
Kids Industries (KI) has today (6 February) announced the ‘Global Family conference’ to be held at Conway Hall in London on 21 March.
Navigating uncertain times: 5 marketing essentials to keep brands thriving
Kantar EVP of global thought leadership Jane Ostler has created five marketing imperatives to help steer brands in the right direction for 2023.
The truth about ChatGPT: 10 useful facts for brands and agencies
Jamie Matthews, CEO at Initials, sits down with ChatGPT to evaluate what brands and agencies need to know about the latest AI technology.
KP Snacks backs new Hula Hoops Puft campaign with £1 million investment
KP Snacks has launched a fresh new marketing campaign to promote the low-calorie, non-HFSS variant of its flagship Hula Hoops brand.
Team ITG names Ross Macdonald as new head of M&A
Marketing activation business Team ITG has announced the appointment of Ross Macdonald as its new head of mergers and acquisitions.
Trials, tribulation and innovation: How marketing navigated 2022
Amid trials, tribulations and innovations Marketing Beat looks back at how marketers navigated a highly momentous and intensely challenging year.
