Kids Industries (KI) has today (6 February) announced the ‘Global Family conference’ to be held at Conway Hall in London on 21 March.
Navigating uncertain times: 5 marketing essentials to keep brands thriving
Kantar EVP of global thought leadership Jane Ostler has created five marketing imperatives to help steer brands in the right direction for 2023.
The truth about ChatGPT: 10 useful facts for brands and agencies
Jamie Matthews, CEO at Initials, sits down with ChatGPT to evaluate what brands and agencies need to know about the latest AI technology.
KP Snacks backs new Hula Hoops Puft campaign with £1 million investment
KP Snacks has launched a fresh new marketing campaign to promote the low-calorie, non-HFSS variant of its flagship Hula Hoops brand.
Team ITG names Ross Macdonald as new head of M&A
Marketing activation business Team ITG has announced the appointment of Ross Macdonald as its new head of mergers and acquisitions.
Trials, tribulation and innovation: How marketing navigated 2022
Amid trials, tribulations and innovations Marketing Beat looks back at how marketers navigated a highly momentous and intensely challenging year.
66°North marketing boss on authenticity and attracting the UK audience
66°North head of marketing Fannar Pall Adalsteinsson talks favourite campaigns, plans for the brand and launching in the UK.
Brewdog promotes Lauren Carrol as CMO
Brewdog has promoted its brand and marketing director, Lauren Carrol, to the role of chief marketing officer.
Opinion: how on-trend horror themes are helping brands slay
Kids Industries researcher Aleksandra Szczerba explains why marketers and brands shouldn’t be afraid to look to horror for inspiration.
From puking rainbows to AR: How Snapchat is changing the world of marketing
Snapchat head of UK enterprise, Fintan Gillespie, talks marketing campaigns, advertising on the platform and the power of augmented reality.