Snapchat head of UK enterprise, Fintan Gillespie, talks marketing campaigns, advertising on the platform and the power of augmented reality.
Opinion: why marketers must fight for budget during tough times
When times are hard, the marketing budget is often the first to be cut. ROI Hunter ceo Karel Schindler explains why marketers must fight for their budget during tough times.
Primark unveils value-focused Christmas campaign
High street retailer Primark has launched its new Christmas campaign, The Season’s Worst Kept Secret, highlighting its value price points across the brand.
Worth the weight: Gymshark’s chief branding officer on marketing its flagship
MB caught up with Gymshark’s chief branding officer Noel Mack and CEO Ben Francis at Gymshark’s new store with to discuss the importance of marketing, campaign successes, failures and fierce competition.
Disney unveils 100th anniversary celebrations
The Walt Disney Company has announced a raft of immersive experiences, exhibitions and concerts next year as it prepares to celebrate its centenary.
Equity Release Supermarket unveils first ever TV campaign
Equity release advisory service, Equity Release Supermarket has launched its first ever television advert.
Fentimans appoints Jayne Andrews as marketing director
Soft drinks and mixer brand Fentimans has named Jayne Andrews as its new marketing director.
Stamma partners with VMLY&R to challenge misconceptions about stammering
National organisation Stamma has launched a new campaign in partnership with VMLY&R highlighting the many misconceptions experienced by people who stammer.
Christmas ads 2022: H.Samuel unwraps the sparkle
High street jeweller, H.Samuel, has launched its multi-channel Christmas campaign, earlier than usual ahead of Black Friday and Cyber Monday.
Adidas faces marketing backlash over Kanye West antisemitism
Sportswear giant Adidas has come under fire over for proceeding with its partnership with Kanye West after the rapper and fashion designer has constantly made antisemitic comments.