Have CMOs become consigned to the scrap heap? Marketing Beat asks industry experts whether 21st century business has simply moved on.
Starbucks to scrap global CMO role
Global café chain Starbucks is set to drop its global CMO role after promoting the incumbent Brady Brewer as CEO of its international business.
Gen Z marketing agency helps brands partner with micro influencers
Gen Z agency Screenshot Media has launched ‘Micro Boost’, a service dedicated to helping brands and micro-influencers develop partnerships.
Data: 70% of Brits ‘don’t trust’ brands using nudge tactics
70% of UK consumers have said they don’t trust nudge marketing and sales tactics, such as countdown clocks and ‘last chance to buy’ notifications.
Chartered Institute of Marketing warns AI adoption is outstripping professional skills
The Chartered Institute of Marketing is warning that widespread use of AI-generated imagery is now outstripping professional skills.
Heineken UK appoints new marketing director
Heineken UK has appointed Rajeev Sathyes as its newest marketing director, after his predecessor Michael Gillane moved to a different role at the drinks giant.
Copyright law failing to protect creatives from AI infringements, ministers warned
Copyright law failing to protect creatives from AI infringements, House of Lords warned
Marketing careers still not seen as desirable choice, Davos hears
Marketing careers still not desirable says Davos panel.
Has adland finally dropped the ‘new year, new me’ cr*p this January?
As consumers it is easy to see January as a time to start a clean slate, but how are the best marketers breaking the mould and thinking beyond?
Brandwatch reveals marketers’ top priorities for 2024
Analytics tools and social media engagement are set to top marketers’ priorities in 2024, with platforms such as LinkedIn projected to be pivotal.