Commercial aerospace firm Airbus has appointed media agency Crossmedia as its new global agency of record following a competitive pitch process.
The creative review process was centred around the company’s need flexible, bespoke approach to match its internal operational structure and processes.
Crossmedia will now be responsible for Airbus’ creative output across all its global markets and will include oversight of strategy, media planning and buying.
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“We are thrilled to begin our new partnership with the Airbus advertising team that will support the entire Airbus organisation as it continues to drive innovation in aerospace,” Crossmedia managing director, Tony Williams said.
“We love working with companies that are passionate about making a difference in the world, and Airbus is exactly that. We look forward to contributing to the brand’s innovation ethos to support its continuing mission to pioneering sustainable aerospace.”
The account will be primarily run from the agency’s London office, with additional digital services support to be provided from Dusseldorf in Germany.
