Room Unlocked finds 61% of British people struggle to identify with influencers on any level, raising concerns over how ‘disingenuous’ they are.
Brand licensing: the best marketing strategy you’ve never heard of
Some brands and retailers are trailblazers, embracing the significant marketing potential for brand extension. But what makes licensing really work?
Mrs Hinch launches limited edition range with P&G
Instagram cleaning sensation and author Sophie Hinch has partnered with Procter & Gamble to launch its largest limited edition collection to date across its home and fabric brands.
M&C Saatchi TALK leads Pernod Ricard global PR
Marketing and advertising agency M&C Saatchi TALK has partnered with Irish Distillers Pernod Ricard to handle its global public relations.
M&C Saatchi profits dip as £8.4m spent on takeovers
Advertising and marketing agency M&C Saatchi has reported a loss in pre-tax profits to £0.3 million as it spent £8.4 million fighting off two takeover moves over the past six months.
Halfords hit with £30k fine for sending 500,000 unwanted marketing emails
Bike retailer Halfords has been fined £30,000 after an investigation found it had sent around 50,000 unwanted marketing emails.
Influencers ‘infuriate’ fans by boasting about luxury lives during cost-of-living crisis
Social media influencers are “infuriating” fans by showing off their lavish life styles, despite the ongoing cost of living crisis, a new poll has found.
Don’t panic: 6 steps to creating a recession-proof marketing strategy
We Are Futures md Alex Young explains why every penny of the marketing budget must work as hard as possible over the coming months.
Go Compare uses The Voice sponsorship to reveal new rebrand
Comparison site Go.Compare, formerly GoCompare, has used its new sponsorship of ITV’s The Voice UK to unveil its new rebrand.