Coca-Cola has credited the success of its “consumer-centric” marketing as pivotal in increasing its net revenue by 6% to £9.3 billion.
Idris Elba launches new global marketing agency
Hollywood star Idris Elba has partnered with Miroma Group founder, Marc Boyan to launch a new global marketing and content business, SillyFace.
Ex-Ted Baker CMO lays bare the most common mistakes retail marketers are making
Speaking at the Lifecycle23 conference in London this morning, Ted Baker’s chief customer, marketing and digital officer Jason Beckley laid out…
Bottled: Brewdog and Paddy Power join forces to rub salt into Arsenal’s wounds
Brewdog and Paddypower have joined forces to rub salt in to fresh wounds and mock Arsenal’s tragic defeat to Man City at the Etihad last night.
Team ITG sets sights on further US expansion
Technology-led multichannel marketing activation business Team ITG has today (30 March) announced plans for further US expansion.
Aqua Libra bites into plastic pollution with robotic WasteShark
The Britvic-owned drinks brand Aqua Libra marks Global Recycling Day by launching a robotic WasteShark into Canary Wharf’s Middle Dock
‘Don’t Google us!’ If you’re not part of the conversation how can you influence it?
Vertical Leap’s Chris Pitt outlines how Google search marketing can help brands influence conversations and improve negative sentiment online.
Pancake Day victory: it was anything but crêpe for discount giant Aldi
Aldi rose to the top this Pancake Day snapping nearly 600,000 Instagram views –with one reel chalking up 247,000 views alone.
Airbus selects new global agency of record after competitive pitch process
Commercial aerospace firm Airbus has appointed media agency Crossmedia as its new global agency of record following a competitive pitch process.
TikTok updates Promote feature to help small creators and businesses
TikTok has unveiled a new update to its Promote feature, to help businesses and creators turn their organic content into ads to reach new audiences.