Analytics tools and social media engagement are set to top marketers’ priorities in 2024, with platforms such as LinkedIn projected to be pivotal.
Airbnb reaps the rewards of drastic change in marketing strategy
AirBnb has said that renewed focus on brand marketing at the expense of SEO has helped it register its most profitable quarter to date.
Etsy axes CMO role as it confirms major staff cuts
Etsy will axe its CMO role as part of major cost cuts plans which will see the business slash 11% of its workforce.
70% of marketers plan to ‘unlock potential’ of generative AI in 2024
Close to three-quarters (70%) of marketers are planning to use generative AI across their day-to-day marketing strategies.
System1 reveals impressive revenue growth Q3 update
System1 has seen its revenues rise by 55%, boosted by adoption of new clients across a wide variety of business sectors.
Over 60% of UK marketers believe customer segmentation is ‘completely redundant’
More than 6 in 10 (61%) UK marketers believe that customer segmentation is outdated and no longer fit for purpose, or entirely redundant.
New data reveals how brands can supercharge their social media performance
Social media is now the epicentre of building brand-consumer trust, with customers finding personalised care most memorable.
Marketers are increasingly favouring a human-centric approach in 2023, Dentsu says
Dentsu Creative’s 2023 Global CMO Report has found that there is an increased industry focus on entertainment.
Retail marketers squandering ad budgets on low-stock items
British retailers risk alienating customers and losing out on profits by squandering their ad budgets low stock items, according to ROI Hunter.
One in three millennials finds influencers more trustworthy than regular advertising
Almost half of millennials will remain loyal to brands that they like, a new report by market research firm GWI has revealed.