Heineken UK has appointed Rajeev Sathyes as its newest marketing director, after his predecessor Michael Gillane moved to a different role at the drinks giant.
Copyright law failing to protect creatives from AI infringements, ministers warned
Copyright law failing to protect creatives from AI infringements, House of Lords warned
Marketing careers still not seen as desirable choice, Davos hears
Marketing careers still not desirable says Davos panel.
Has adland finally dropped the ‘new year, new me’ cr*p this January?
As consumers it is easy to see January as a time to start a clean slate, but how are the best marketers breaking the mould and thinking beyond?
Brandwatch reveals marketers’ top priorities for 2024
Analytics tools and social media engagement are set to top marketers’ priorities in 2024, with platforms such as LinkedIn projected to be pivotal.
Airbnb reaps the rewards of drastic change in marketing strategy
AirBnb has said that renewed focus on brand marketing at the expense of SEO has helped it register its most profitable quarter to date.
Etsy axes CMO role as it confirms major staff cuts
Etsy will axe its CMO role as part of major cost cuts plans which will see the business slash 11% of its workforce.
70% of marketers plan to ‘unlock potential’ of generative AI in 2024
Close to three-quarters (70%) of marketers are planning to use generative AI across their day-to-day marketing strategies.
System1 reveals impressive revenue growth Q3 update
System1 has seen its revenues rise by 55%, boosted by adoption of new clients across a wide variety of business sectors.
Over 60% of UK marketers believe customer segmentation is ‘completely redundant’
More than 6 in 10 (61%) UK marketers believe that customer segmentation is outdated and no longer fit for purpose, or entirely redundant.
