Slough-based KP Snacks has today (10 January) announced a new campaign to promote its low-calorie, non-HFSS variant of its flagship Hula Hoops brand.
Strongly backed by a £1 million investment, the ‘Hula Licious, Hula Lightful’ campaign will look to drive greater awareness of the Hula Hoops Puft brand through multi-channel activations.
Running for six months from February assets will be pushed out nationwide across radio, video-on-demand and out-of-home as the snacking giant looks to build upon last year’s successful above-the-line campaign that reached an estimated 49 million UK adults.
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“Following on from a successful 2022, where we reformulated the product to make it compliant with HFSS legislation and rolled out a packaging refresh to help improve its appeal to adult consumers, the campaign will look to drive further consumer awareness of the brand,” KP Snacks brand manager, John McDougall said.
“Daytime snacking is on the rise and shoppers will be increasingly seeking out more permissible options, with the beginning of the year representing a key period for healthier snacking, and Hula Hoops Puft is perfectly positioned as a tasty and low-calorie snack.”
