From McDonald’s billboards that we’re lovin’ to talking billboards from easyJet – Marketing Beat selects seven top OOH creatives in 2024 so far…
New easyJet recruitment drive takes off with interactive spot
EasyJet is piloting a talking billboard and aptitude test in its latest drive to get more women in the profession.
EasyJet becomes Eurovision Song Contest’s official airline partner
EasyJet has become the official airline partner of the Eurovision Song Contest in a three-year deal, supported by agency partners mSix&Partners and Dept. The partnership will see the contest’s campaign,…
Read MoreEasyJet lets the Mona Lisa and Michelangelo’s David run riot across Europe this summer
EasyJet is giving some of Europe’s most iconic tourist attractions a long-overdue holiday this summer with its latest integrated brand campaign.
Eurovision 2023: how are brands capitalising on the Liverpudlian glamfest?
How have some of the biggest brands in the country sought to capatilise on the buzz and excitement surrounding Eurovision 2023?
Easyjet to split operations between two agencies in bid to streamline marketing strategy
British airline Easyjet has appointed mSix&Partners and Kepler as its new media agencies following a pitch process managed by ID Comms.
Aer Lingus Christmas ad flies away from typical airport reunions
Aer Lingus has released its 2022 Christmas spot, subverting the notion of conventional airport reunions.
EasyJet campaign encourages over 45s to join as cabin crew members
EasyJet has released a new recruiting campaign in the UK, encouraging adults aged over 45 to join the company as cabin crew members.
EasyHotel CEO Karim Malak on disrupting the European hospitality sector
EasyHotel CEO Karim Malak talks to MB about the budget hotel’s brand marketing strategy and how it can help during the cost-of-living crisis.
EasyJet teams up with Spotify to recommend holidays based on music taste
EasyJet has partnered with Spotify to create ‘Listen & Book’, a platform that will match holidays to the music tastes of Spotify users.