EasyJet has launched a new integrated brand campaign in partnership with its agency of record, VCCP London.
The multimedia campaign, titled “NextGen EasyJet” will be focused on encouraging customers to have more confidence in air travel as the tourism industry begins to fully reopen in the tail end of the Covid pandemic.
“NextGen EasyJet” will be spearheaded by a one-minute spot directed by Nick Ball and marks the low-cost carrier’s first pan-European marketing campaign since the start of the pandemic.
Touchpoints will include TV advertising, print, digital and social media in the UK and across the airline’s core European markets including France, Italy, Germany and Switzerland.
With this new campaign, EasyJet will aim to “drive initiatives for greater inclusivity in the industry” whilst also “taking action towards a zero-emission future”.#
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“Consumers are looking for brands that they trust and share the same values with, and while we see that there is pent up demand to travel across Europe, with many wanting to make up for lost time and enjoy all of the experiences travel has to offer,” EasyJet customer and marketing director, Richard Sherwood said.
“We want to empower customers with the knowledge and choices to fulfil their aspirations as NextGen travellers, by working towards a future where it’s possible to fly without leaving a footprint.
“We’re looking forward to bringing customers along with us on this next journey, where the possibilities are endless.”
VCCP creative director, David Masterman added: “There aren’t many things we’ve missed as much as travel these past couple of years. Its importance has never been more apparent.
EasyJet are doing amazing things with a view to the future and this campaign is how we’re going to talk about those things.”
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