EasyJet has become the official airline partner of the Eurovision Song Contest in a three-year deal, supported by agency partners mSix&Partners and Dept.
The partnership will see the contest’s campaign, ‘It’s your show, get out there’, build on EasyJet’s Get Out There brand platform.
Dept editorial director Angharad Salazar Llewellyn said: “The spirit of the Eurovision Song Contest and EasyJet coming together is a match made in heaven with many possibilities for incredible creativity and content”.
“Through this partnership, it is possible to demonstrate that it’s your show, get out there.”
For Eurovision 2024, EasyJet will fly thousands of visitors from across Europe into Copenhagen airport, from which they can easily access the host city of Malmö, Sweden.
It will operate over 10% more seats to and from Copenhagen compared to the same period last year.
The live semi-final and final events take place on 7, 9 and 11 May.
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EasyJet marketing director Gabriella Neudecker said: “We couldn’t be prouder to be the Official Airline Partner for the Eurovision Song Contest for the coming years”.
“Travel offers you that rare opportunity to break away from the everyday and to feel totally in the moment, just as the iconic Eurovision Song Contest does.”
“People, countries and communities are brought together. Anything is possible and everyone is welcome. At EasyJet we share all of these important values and are proud to play our part in connecting people across Europe.”
Eurovision Song Contest executive supervisor Martin Österdahl added: “We both share a passion for connecting people and cultures, and look forward to taking off together as we unite the joy of music and the freedom of travel.”
