Leo Burnett and McDonald’s have joined forces to create an oversized billboard, which cheekily gets its money’s worth by spreading on to a nearby wall.
The OOH ad occupies a 48 sheet billboard, but rather than sitting within its confines it extends to every inch of the site to get the most value possible.
The billboard reads “Like getting your money’s worth? Double cheeseburger saver meal deal. Only £4.79”.
It marks the first in a series of money saving ads, all aiming to show that McDonalds likes a bargain as much as the next person.
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The concept is the latest campaign for McDonalds’ “Like Getting your money’s worth?” platform which has been running for eight years.
“‘Like getting your money’s worth’ is one of McDonald’s longest-running platforms yet it as never felt more culturally relevant that it does right now,” said Leo Burnett UK creative partners James Millers and Andrew Long.
“This latest campaign for our Saver Meal Deals aims to bring a smile to the nation’s face by celebrating Britain’s shared love of getting a great deal, in a fun, populist way”.
