Ricky Gervais has delivered another side-splitting activation for vodka brand Dutch Barn by appearing on a giant out-of-home billboard in Slough.
Data: Just 3 seconds of OOH attention can improve results by 26%
A new study looking into the impact of OOH on attention, reveals that participants’ attention increased with each exposure to a specific ad.
McDonald’s delivers anticipation in new OOH creative
McDonald’s UK and its creative partners have shared a new campaign highlighting the anticipation that many customers have while waiting for a McDelivery. Building on the fast food giant’s existing…
Read MoreGymbox crowdsources creative in new London FOOH ads
Challenger fitness brand Gymbox has turned to the Great British public to crowdsource the creative for its latest fake out-of-home ads that celebrate London’s hedonistic lifestyle.
Opinion: Taking sustainability beyond the screen and into the ad mix
VIOOH’s Helen Miall shares her take from a panel at Germany’s d3con, focused on integrating sustainability practices into the advertising mix.
Watch: GambleAware ad shows ‘clouded’ feelings with smoke-filled billboard
GambleAware highlights impact of addiction with a new smoke-filled billboard, to highlight how problem gambling can ‘cloud’ people’s vision.
Adfree Cities calls for urgent reform of OOH industry and ‘unsightly’ billboards
Campaign group Adfree Cities is calling for the urgent reform of planning regulations around ‘unsightly’ OOH and billboard advertising.
More than 80% of OOH billboard ads are located in UK’s poorest areas
Most OOH billboards (82%) are located in the poorest parts of the UK, with more fast food and alcohol ads in the most deprived areas of the country.
Agency Live and Breathe partners with Real Techniques to highlight beauty purpose
Live and Breathe partner with Real Techniques on new OOH campaign about meaning of beauty.
Father Ted director takes charge of latest mishap-filled Specsavers spot
Father Ted and Ted Lasso director Declan Lowney has directed Specsavers’ latest TV ad spot.