Adidas, Coca-Cola and McDonald’s have all cited the vital importance of marketing in helping them drive forward their sales and growth strategies.
McDonald’s showcases its burgers with giant new 3D and retro spots
McDonald’s has created a new multi-sensory 3D experience live today (April 18) building on its “A little more Mmm” campaign, with the multi-channel campaign set to showcase improvements made to its hero beef product
McDonald’s celebrates updated beef menu with operatic new ad
McDonald’s is highlighting the improvements made to some of its most iconic menu items with a new integrated campaign.
Made you look! 2024’s most attention-grabbing billboards so far
From McDonald’s billboards that we’re lovin’ to talking billboards from easyJet – Marketing Beat selects seven top OOH creatives in 2024 so far…
McDonald’s delivers anticipation in new OOH creative
McDonald’s UK and its creative partners have shared a new campaign highlighting the anticipation that many customers have while waiting for a McDelivery. Building on the fast food giant’s existing…
Read MoreMcDonald’s binds besties with official ‘Pre-Nug Agreement’
McDonald’s is binding friends and McNuggets together in a campaign that shows how sharing nuggets can be interpreted as the ultimate act of love.
Leo Burnett promotes award-winning duo behind McDonald’s ‘Raise Your Arches’
Leo Burnett UK has promoted Andrew Long and James Millers to executive creative directors, bolstering its senior creative team.
McDonald’s targets Gen Z with new McSpicy collab
McDonald’s has collaborated with Frank’s Red Hot sauce to create what it calls the ‘ultimate chicken burger’, promoted via a UK-wide campaign.
McDonald’s eeks every inch of value out of giant OOH stunt
Leo Burnett and McDonalds have joined forces to create an oversized billboard, which cheekily gets its money’s worth by spreading on to wall.