McDonald’s is highlighting the improvements made to some of its most iconic menu items with a new integrated campaign.
McDonald’s binds besties with official ‘Pre-Nug Agreement’
McDonald’s is binding friends and McNuggets together in a campaign that shows how sharing nuggets can be interpreted as the ultimate act of love.
Leo Burnett promotes award-winning duo behind McDonald’s ‘Raise Your Arches’
Leo Burnett UK has promoted Andrew Long and James Millers to executive creative directors, bolstering its senior creative team.
McDonald’s targets Gen Z with new McSpicy collab
McDonald’s has collaborated with Frank’s Red Hot sauce to create what it calls the ‘ultimate chicken burger’, promoted via a UK-wide campaign.
McDonald’s eeks every inch of value out of giant OOH stunt
Leo Burnett and McDonalds have joined forces to create an oversized billboard, which cheekily gets its money’s worth by spreading on to wall.
McDonald’s, Actually? Feel-good 2023 Christmas campaign raises eyebrows
McDonald’s latest Christmas campaign gives an energetic nod to the brand’s feel good identity, building on its “Raise Your Arches” theme.