Asda is joining forces with Diageo to trial a set of new digital screens which will display alcohol products, as part of its move to innovate across in-store marketing. In…
Read MoreSir John Hegarty: ‘Processes are good but they mustn’t override creativity’
Speaking about creativity on BBC Radio 4’s The Media Show, BBH founder Sir John Hegarty, said creativity can be taught and emphasised its crucial role in business.
William Hill took over Liverpool’s radio tower to mark Grand National
To mark the Grand National William Hill transformed Liverpool’s St Johns Shopping Centre into a towering screen for the company’s adverts. Lit up in blue with yellow font, the 453-foot…
Read MoreGive an X: The voter registration campaign that’s ‘more Nike than Number 10’
Tapping into youth culture with fun collabs and celeb endorsements, we explore why The Give an X campaign has been such a hit.
UnHerd boycotted by advertisers after ‘anti-trans’ articles
Current affairs website UnHerd is in the midst of a boycott from many online advertisers after publishing articles deemed to be ‘anti-trans’.
Labour party taps into TikTok influencers to get voters
The Labour Party has appointed a dedicated employee to work with social media influencers to share positive messages about the party ahead of this year’s general election. The move has…
Read MoreOgilvy appoints first global chief transformation officer
Ogilvy has appointed its first global chief transformation officer, Antonis Kocheilas, who will be identifying, developing and implementing transformational strategies and systems for today’s market dynamic. Kocheilas will be responsible…
Read MoreGoogle delays phase-out of third-party cookies – again
Google is once again delaying the depreciation of third-party cookies the search engine firm said on Tuesday, ahead of its quarterly results.
Watch: Cruzcampo invites UK consumers to ‘Choose to Cruz’
Cruzcampo is inviting UK consumers on a stroll along the cobbled streets of Seville with its latest ad, created by Lucky Generals to promote the beer’s new brand platform. The…
Read MoreData: Just 3 seconds of OOH attention can improve results by 26%
A new study looking into the impact of OOH on attention, reveals that participants’ attention increased with each exposure to a specific ad.