A Waitrose marketing stunt left a London council looking decidedly lop-sided after it fenced off one of its own advertising billboards.
McDonald’s eeks every inch of value out of giant OOH stunt
Leo Burnett and McDonalds have joined forces to create an oversized billboard, which cheekily gets its money’s worth by spreading on to wall.
Waitrose unveils giant 3D billboard to boost new price-cut campaign
Waitrose has taken out a 20ft tall 3D billboard to highlight the supermarket’s new product price cuts and boost its integrated marketing campaign.
ZENB unveils an interactive billboard that gives away gluten-free spaghetti
ZENB has devised an outdoor interactive billboard campaign to celebrate the launch of its 100% yellow pea, gluten-free spaghetti.
Birds Eye mocks KFC with billboard takeover
Birds Eyes’ Green Cuisine has plastered its new ‘go green’ advert on existing KFC billboards, urging customers to ditch meat and plate up the FMCG giants plant-based dippers instead.