Nando’s partners with LADbible to launch dating-themed content series

Restaurant chain Nando’s has teamed up with LADbible Group to launch a new omnichannel campaign and content series focused on dating.

‘Love’s Young Wingman’ will run across all LADbible Group social channels and in Nando’s restaurant across the UK and Ireland for the next three weeks.

Tapping into Nando’s iconic status among Gen Z consumers, the content series will available via UNILAD social channels with a new episode set to be released each Wednesday until 8 March.

“We’re excited to be launching the Love’s Young Wingman campaign with Nando’s across UNILAD channels today. Each episode, driven by LADbible Group’s consumer research panel, LADnation, home to 55,000 Gen Z, and starring audience favourite, Munya, will tackle a different dating issue, and follow our handpicked couples through the dating journey from meeting someone, to their first date in Nando’s,” LADbible Group director of client solutions, Jack Cowin said.

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“This is a match made in heaven, that marries two youth focused brands together to help identify and address the biggest dating problems young people face in an authentic and engaging way, that we know UNILAD’S audience of over 3 million Gen Z will love. ”

Featuring internet comedian Munya Chawawa and produced by LADbible Group’s in-house team, the series will see six singletons invited to Nando’s for a chance to spice up their dating experience.

The campaign marks Zenith’s first for Nando’s since securing its digital and offline media planning and buying account in July last year, with ‘Love’s Young Wingman’ being the winning idea in the competitive pitch process.

Nando’s head of brand, Hannah Smith added: “We’re all about bringing the heat at Nando’s which is why this campaign was a no-brainer for us. Using our reputation as the UK’s favourite date spot and our irresistible flame-grilled chicken, we have been able to create a playful campaign for our youth audience who we always try to show up for.”

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