Former Kantar chief scientist Mitch Eggers has joined global creative effectiveness platform Daivid in the same role to oversee its suite of AI-powered solutions.
Having spent more than a decade at analytics firm Kantar, Eggers will now assist Daivid in its goal to help advertisers measure and improve the effectiveness of their content at scale.
Set to be based in the US, Eggers will report into the agency’s founder, Ian Forrester and will work on developing a range of products including ‘Self-Serve’, an algorithm that predicts how people will feel about an ad without the need for audience panels.
“I’m incredibly excited to have Mitch onboard at Daivid as our new chief scientist. Bringing him on is a serious boost to our data science and product teams,” Forrester said.
Subscribe to Marketing Beat for free
Sign up here to get the latest marketing news sent straight to your inbox each morning
“His exceptional intelligence, insight and passion for what we are trying to do at Daivid, coupled with his great ingenuity and inventiveness, will be crucial as we continue to crack the creative code and expand our range of ad solutions.”
Eggers is the latest big name to join the upstart agency, with iconic creative Rory Sutherland agreeing to combine his role as Ogilvy vice-chair with a strategic advisor position at Daivid earlier this month.
Eggers added: “I’m thrilled to join Daivid and work with Ian and his talented team of professionals. This space will look very different two years from now and Daivid’s products will be a large part of that change Daivid is building leading-edge products in areas that are being transformed rapidly through AI.”
