Pablo and Unlimited have won a contract with the Department for Business and Trade, which will see the agency responsible for all creative work aimed at small and medium enterprises.

The work will be underpinned by Unlimited’s Human Understanding Lab which will help play a pivotal role in using behavioural and data science to enable the Department for Business & Trade to better understand and communicate with audiences with the potential to export.

It comes after Unlimited and Pablo were appointed by the Metropolitan Police in February last year, adding to a portfolio which includes the Cabinet Office, HMRC, the Department for Science, Innovation and Technology and more.

Subscribe to Marketing Beat for free

Sign up here to get the latest marketing news sent straight to your inbox each morning

“We were extremely impressed by the vigour and bright ideas that Unlimited and Pablo showed us at pitch. I’m certain they will bring fresh creativity to our national challenge of exporting, and I’m looking forward to working with their team across all parts of our UK focused business,” said department for business and trade director of communication and marketing David Watson.

Unlimited president Tim Bonnet said: “The Department for Business and Trade is one of the driving forces of our economy, so to be enlisted to help accelerate growth is a massive honour.”

“We can’t wait to get started on creating exciting behaviour change work that will ultimately benefit everyone in the UK. It’s clear that our ability to fuse creativity, strategic thinking and science through our Human Understanding Lab is striking a chord with some of the most important decision makers.”