Data analytics firm Kantar has secured a series of major digital media subscribers including LADBible, JOE Media and LiveScore to its ‘TGI’ consumer data offering.
The publishers’ new partnership with Kantar TGI will enable them to leverage complex consumer data to support sales of their advertising proposition to agency and brand teams.
“The media buying space is experiencing intense competition, as brands looks for new ways to reach audiences and budgets come under pressure from high inflation. In response, publishers are working hard to prove the value they can bring, establish their competitive edge and win advertisers’ pounds,” Kantar managing director of TGI, Sarah Sanderson said.
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“Having the right data at your fingertips is vital, enabling platforms to make their case to agency and in-house teams and in turn helping these clients to justify their spending decisions to stakeholders. Securing these prominent digital media publishers as new clients is testament to the enduring and unique power of TGI to meet evolving insight priorities.”
The data, which offers in-depth analysis into consumer behaviours, attitudes and media consumption will additionally give clients invaluable insight into how consumers interact and engage with online content.
LADBible research and insights lead, Emily Driscoll added: “TGI has a fantastic wealth of information on how consumers’ media habits and wider behaviours are evolving as economic and social forces reshape their priorities.
“Providing our media-buying clients with this accurate, up-to-date insight into how their customers are engaging with online content is vital to support our relationships with them and ultimately to grow our business.”
