Leeds United has expanded its partnership with Boost Drinks holding its position as the football club’s official brand partner for the third year in a row.
Marking a big step up from last year’s partnership, Boost Drinks has become the club’s first gold tier partner – putting the Boost brand at the heart of the stadium on match days.
As a result, the FMCG brand will have increased stadium branding extending across the West Stand, Player Tunnel and three external banners. The branding will also be captured on live TV reaching millions of consumers globally.
Fans will also be offered plenty of opportunities to indulge in the Boost range with product sampling on game days and Boost fridges located in four of the official Leeds United retail stores.
Boost Energy, Boost Iced Coffee and Boost Sport will also be available at the stadium on match days
The partnership also results in Boost Drinks being the official shirt sponsor for all club playoffs and grand finals organised by the Premier League.
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“We’re delighted to amplify our partnership with Leeds United FC ready for the 22/23 season. Last season’s partnership was incredibly successful, we have driven brilliant launches, activations, and experiences,” Boost Drinks international business director Adrian Hipkiss said.
Leeds United executive director Paul Bell added “We are delighted to grow and extend our partnership with Boost Drinks.
“Over the past three years we have worked closely with the brand to help create some fantastic digital content and to help raise awareness of the Boost brand globally through the Premier League platform that we are able to provide our partners. We look forward to working with the team at Boost.”
