After Aldi’s Christmas dinner ad was banned by the ASA, experts look at the reasons behind the decision and what it means for the grocery sector.
Aldi ad banned for misleading ‘cheapest Christmas dinner’ claim
Aldi has had its knuckles rapped by the ASA for making misleading claims about its Christmas dinner deals, following a complaint from supermarket rival Sainsbury’s.
Aldi performs the best on social media over Christmas, with Sainsbury’s doing the worst
Aldi has been dubbed as the best performing supermarket on social media in December by social media specialists Maybe.
Tesco set to increase digital marketing screen network across 150 stores
Tesco plans to increase the number of digital screens it has across its 150 stores as part of a move to expand revenue from in-store media.
Leeds United expands Boost Drinks partnership
Leeds United has expanded its partnership with Boost Drinks holding its position as the football club’s official brand partner for the third year in a row.