TikTok has unveiled a new update to its Promote feature, to help businesses and creators turn their organic content into ads to reach new audiences.
Ryanair’s head of social on TikTok, Twitter and flying up the ranks of online marketing
Ryanair head of social media Michael Corcoran talks TikTok strategy, copycat brands and takes us behind the scenes of those iconic tweets.
66°North marketing boss on authenticity and attracting the UK audience
66°North head of marketing Fannar Pall Adalsteinsson talks favourite campaigns, plans for the brand and launching in the UK.
Brewdog promotes Lauren Carrol as CMO
Brewdog has promoted its brand and marketing director, Lauren Carrol, to the role of chief marketing officer.
Meanwhile… founder on: Iceland, Noddy Holder and the best Christmas 2022 ads
Marketing Beat sits down Meanwhile’s co-founder and chief commercial officer Tim Jones to discuss Iceland’s upcoming advert, the cost-of-living crisis and whether the use of celebrities is the way forward.
WATCH: Not Yet Noddy – Iceland launches Christmas 2022 campaign
Iceland has launched its official Christmas advert, #NotYetNoddy, to prevent any premature Christmas celebrations with the help of Slade frontman Noddy Holder.
From puking rainbows to AR: How Snapchat is changing the world of marketing
Snapchat head of UK enterprise, Fintan Gillespie, talks marketing campaigns, advertising on the platform and the power of augmented reality.
Noddy Holder’s on hold as Iceland launches 2022 Christmas campaign
Frozen food retailer Iceland has launched its 2022 Christmas campaign ‘The Land of It’s Chriissstttmaaas’, which includes a series of comedic TVCs, digital and a ‘Christmas waiting room live stream’ for social media.
PA Media acquires social media agency Hydrogen
National news agency, PA Media, has confirmed the acquisition of Scotland-based social media agency Hydrogen.
Primark unveils value-focused Christmas campaign
High street retailer Primark has launched its new Christmas campaign, The Season’s Worst Kept Secret, highlighting its value price points across the brand.