British mobile phone retailer Fonehouse has struck a deal with search marketing agency Wolfenden to oversee its SEO performance and strategy.
The move comes as Fonehouse looks to increase online traffic and revenue and seeks to optimise its online presence, which has seen a surge in recent years.
The retailer will also hope to increase brand awareness and recognition with the appointment, as it strives to gain a larger share of the highly competitive online marketplace.
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“Choosing Wolfenden as our strategic organic partner is an integral part of a bigger, long-term plan to elevate the Fonehouse brand, helping us to reach and retain a wider customer base”, Fonehouse CEO, Ben Branson said.
“We wanted to collaborate with an agency with proven experience in influencing business growth as well as a team that we felt culturally aligned with our own.
“We’re excited about where this partnership can take our brand in the near future.”
Wolfenden managing director, Daisy Wolfenden spoke of the instant appeal of working with the Berkshire-based firm: “Our sweet spot has always been in supporting actual business growth of ambitious businesses, and so the brief from Fonehouse immediately piqued our interest.
“The brand works in an incredibly competitive market where mobile phone deals are often heavily researched, so our strategy is to increase the visibility of Fonehouse across every stage of the customer journey.
We’re already really enjoying working together and we’re confident this is the start of a successful partnership.”
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